In this blog, we're going to discuss ART DIRECTOR Career in a Nutshell || Art Direction, written by Art & Craft TALKS. Please do LIKE, COMMENT, and SHARE this blog with all interested candidates...
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So you want to explore a career in the Art Direction field, that’s quite interesting. But do you know who is an art Director and what role do they serve? What is Art Direction? Art is a very vast and wondrous field. Before answering the career questions, let’s look into the aspects of Art direction in a broader view.
Art Director – An Overview
In
terms of company job, an art director is the person responsible for all the
image designing stuff and adding suitable visual style to it. To be precise he/she has a lot of duties to perform like – image selection, art element for it,
which visual style will suit the image, and so on.
Also,
he/she is the one interacting with the client, regarding the visual aspects of any project as well as discussing that with the team for
better results. In doing so, he/she has to make a lot of arrangements and take things
into account.
For more elaborate basic knowledge on ART DIRECTION, do click here...
Now,
below are the Eligibility Criteria, Admission Process, and Degrees that you must
have to pursue your dream of becoming an Art Director.
Eligibility Criteria
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| Eligibility Criteria || Art & Craft TALKS |
Whether you study physics, chemistry, and math/bio in your +2, it is not going to impact your dream of becoming an Art Director. Coming on the courses available for art direction (to become an art director) we have –
1)
The candidate at least has a Bachelor’s degree in Design. Although it’s not
necessary candidates from other streams have difficulty in art direction, the preference for this job is when someone from the Design field joins the Art Direction sector.
2)
Substantial work exposure is also a key factor in achieving the post of art
director.
3)
A good art portfolio and good social following within the art community will
leap you forward towards your goal.
4)
Apart from these, one of the most important things is your creativity and skill
of presenting things. Yes, that’s the most important thing. Just think of the
requirement as an art director you have to present your work with all the
techniques and creativity you have. Also working on improving your management
skills will be another plus point for you.
Roles available For an Art Director
The
roles available for art directors also vary with experience. Suppose you enter
as a fresher, then most probably you will work as Junior Art Director. And
after gaining some knowledge, you will be promoted to Associate or Senior
Associate levels.
Once
you get to associate level, then you have many options open for switching into
different roles. This will exponentially help you in learning new skills.
Jobs Available for Art Directors
There
are various jobs available for Art Directors. We have listed below some of
them:
1) Advertisement and Marketing: –
Today, the access to high-speed internet reaching each corner of the globe has changed the aspect of the advertisement. With the widespread use of electronic devices, digital advertisement & marketing is on a rise.
Also, social media platforms like Facebook, Instagram, YouTube have also added fuel to the burning ads market. Due to this, more and more companies are hiring better art directors for better promotion of goods and services.
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2) Film Production: –
Film
production is the first of the few places where art direction made its place. With
evolving times and digitalization happening, various new opportunities are now
available for art director folks.
One such example where art direction is required is Graphic
Designing, where the art director has to design the best shot for the scene. It
requires a lot of analytical and technical thinking to bring out the best
result with available resources.
3) Public Connections: –
Another
very popular way for art director jobs is Public Relations (PR). You must have an
art portfolio depicting your artwork with all the necessary details. Have a problem
in making one? Don’t worry, you can check out the best tips to make an art portfolio blog...
4) Magazines and Newspapers: –
Again newspapers and magazines are a very big source of ads revenue. Many people still prefer reading them in the morning. The better your skills at this, the better project offers you can get for the company.
Also, many weekly magazines
are quite popular in metropolitan areas where the companies want promotion for
their products, due to their wide reach. You can utilize these opportunities as
an art director, helping companies to capitalize on their target audience.
5) Special Effect Animator: –
You
can also explore the world of animation. The animators are really cool guys who
create
animation and visual effects for television, movies, video games, and other
forms of media.
Conclusion
With
the world advancing more towards the digital age, it is necessary that you keep
on learning new skills. The opportunities for these types of careers are also
booming with the rapid development of internet infrastructure.
Also, one must not forget that the core of any beauty in the world lies in imagination. This is also the core of art direction. So, I would conclude my part by suggesting one small thing – “Never Stop Imagining”. Work hard and you will definitely be at the place you deserve.
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