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| Art and Craft Business in 2022 || Art & Craft TALKS |
Now, your question would be, How can we start a business out of our artwork? If you are looking for the same, then you have come to the right place.
Also, every artist has a product to sell – it could be anything your artwork, your idea, etc. The first thing is to believe in yourself and to understand what lies ahead in your chosen path. So let us begin our journey from an artist to a business person.
How to start a business from Art and Craft?
Today
one of the most common ways for an artist or an artisan to earn money is through business.
Well, that is because the number of online opportunities is increasing day by
day. So, you might be thinking of starting a business out of your artwork. For
this purpose, we have listed below some tips which will help you out to set up
your own business.
Decide what you want to do with your business?
Before
moving along with the tips, you must know what type of business do you want to
build through your artwork. Will it be opening an online store, setting up
your own designed merchandise, or selling creative items and DIYs?
This is a very important part of your business because as you advance in your journey your goal must remain enacted with you
until you achieve it.
Let your passion be your Niche
The
niche you choose must suit the environment for business. It must have a good
audience base to engage with, have all the prerequisites available to make your art or craft. Also, most importantly, the business should be demanding and
futuristic. All these factors along with the right execution will make up a good
business around your artwork. Below are a few recommended niches that have a good
scope in near future:
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| Let Your Passion be your Niche || Art & Craft TALKS |
- Painting/Drawing/Calligraphy/Print Making
- Craft tools
- Card Making/Paper Crafting
- Jewelry making
- Floral crafts
- Cake and food decorating
- Knitting
Strategy Making
Once
you are done with niche selection. Work on your business plan. For that, always
remember nothing is perfect in one shot. You have to work hard to get
it corrected. It may take some time but yes, if you are passionate about
something then don’t worry about failures, just learn from them and grow. So, a few basic questions that generally a business solves are:
- What are your business goals?
- Who is your target market?
- What makes your products unique and competitive?
- How do you plan on financing your business? What are your business budget and costs incurred?
Focusing
on the last point, I would suggest that consider it as the most important part
because as long as you don’t earn from your business, it’s just a money drainer
for you.
Budget making is a complex task and you must take suggestions from the right person like having a conversation with a Chartered Accountant (CA).
Your Products USP
The USP is the key to your business’s success. In fact, frankly speaking, it is the most important thing for any business’s success. Let’s look at the example of Apple, people know it because of its privacy right!! You know that your data is secure there.
Similarly,
your product or service (whatever your business is providing ) should have a
unique identity for which it should be known.
Let the Audience Hear You...
Do
you know how much does a company spends on advertising and marketing? Well, it
costs around 70-80% of the total budget that the company makes for its fiscal year
operations.
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| Let the Audience Hear You... || Art & Craft TALKS |
But
thankfully, with total available social platforms, gaining customers is not a
big deal. It only takes one or two of your digital products to get viral and
there you will have your customer base.
We
have listed a few best ways to promote your artwork and increase your reach.
1. One can advertise
by exploring craft stores in your area and approaching them for advertising.
2. Create
your own identity, build your art portfolio. Make contacts with any local
newspaper, magazine publications and request them to display your
advertisements for your artwork.
3. Today, any business must
have an online presence. The best way to do this is by building
a website, as it allows users to learn more about your business. Invest in a
domain name and re-direct it to your online store.
4. Make
use of Facebook, Pinterest, and Instagram, in particular, to engage with your
audience as these are social media, so be social in nature, through these media.
5. Have
beautiful photos that make your art and craft business stand out and add
amazing descriptions with each post. Basically, make your page as creative and
attractive as you possibly can so that your audience can have a sense of your
creativity.
6. India is full of festivals, explore these opportunities for better reach through advertisements.
Conclusion
In
all this, one must not deviate from the path as it is a long journey and takes
years to accomplish. You will go through ups and downs in your business life,
in your personal life and you have to win any challenge you face. Remember, The
bigger the struggle, the larger is the result.
With this, I hope you got an idea of how to build a business around your artwork? Hope you succeed in your journey...
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| Art and Craft Career as Business-Career Ideas-Art & Craft TALKS-In HINDI Thumbnail |
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