There is very good saying that - “Being creative is not a hobby, it’s a way of Life”. This is very true in today’s modern era. People with particular Creative skills have changed the world in many ways.
Entrepreneurs brought innovative ideas that changed the world forever. Like Steve Jobs introduced the world with the first smartphone with multiple touch technology, Mark Zuckerberg build Facebook and changed the whole social media industry, Picasso gave the world 'Guernica' and Cubism and the list goes so on.
But
unfortunately, our Government doesn’t seem to realize this even in 21st
century.
So
let us find out, what is Creativity and why is it important in today’s world.
Creativity
Creativity refers to the ability to produce new things using skill or imagination. The created item may be intangible such as an idea, a scientific theory, a musical composition. This created item can also be a physical object such as an invention, a printed literary work, a painting, or any handicraft product.
Creativity is broadly divided into two
categories – one which is built on emotional imagination and the other which is
built on skill and techniques. These lead to new forms of creativity namely
- Art and Craft.
Historical aspects about Art and Craft
Historically, India has always been a land of Creativity and has given different forms of creativity to the world like – the idea of Zero, the decimal, Bharatnatyam – to name a few.
But from the mid-eighteenth century to the mid-twentieth century, we got enslaved by the Britishers. They destroyed our culture and looted our Arts.
The previous generations did not get any exposure to these different forms of creativity. As their needs were satisfied with Government jobs, Engineering and Medical. So, Art and Craft didn’t get much attention. Some states like Kolkata promoted dancing, singing but were limited locally.
But today, not just as a hobby art and craft are seen as professional work. There are many people who are pursuing their passion in art and craft rather than going for a 9-5 job.
Why not art and craft?
Yes, you read it right... We are a country of over a billion people. We all pose different forms of Creativity. Like some of us like singing, some like dancing, some like designing new things using different raw materials, etc. All these are nothing but our imagination and skills which leads to innovation and the creation of new products or services.
Then the question arises, If cricket can be treated as a religion, then why not art and craft? Why can’t we give creativity (art & craft) room to grow? Why can’t we let artisans bring change to society with their imaginations, and why can’t we let craftsmen invent new products for the betterment of this world?
All these questions arise many thoughts in our
minds. These thoughts and questions need to be answered.
What can Government does?
The
government should promote creativity (arts and crafts) through various forums.
Here are a list of few things government can do:-
1. Global Market :
To keep the traditional craft alive, it is important for artisans to understand how trade fairs work and participate in the same with an all round understanding of the profit and loss and pros and cons involved in the global market.
2. Increase interaction with the consumers:
Artisans and Artisans need to interact with the consumers and tell them all
about their works and the meaning, associated with that Craftwork/Artwork. This inspires the customers and
establishes a connection between Art and buyer. This also helps the artisans
know what the consumers want or need.
3. A source of supplementary income:
Since the craft sector is the second largest employer in rural India after agriculture, it is a source of supplementary income for the seasonal agricultural workers, who have limited alternative employment opportunities in the village.
4. Use this large arena for women's employment:
Most handicraft industries are large areas of women's employment.
In their free time, women have to depend on these crafts for earning income for their families. As women's of Kishinnda Trust, which is running in
a small village (Anegundi) of Karnataka state are producing the
"Paper" and other items made of banana trees and their leaves in
their free time.
5. Promote our old culture and designs:
Craftsmen these days are bringing in a mixture of old and new designs to strike a balance between the avant-garde and the traditional. Through this mixture of forms of craft, the traditional handicraft industry has more hope for shining.
6. Understand promotional strategies:
To bring back art and handicrafts into the market, craftsmen and artisans need to understand the modern market and its promotional strategies. They have to understand their space in the global market and then fix the price of their products.
7. Conduct workshops:
At both the rural and urban levels, workshops should be organized that enhance the skills and also the knowledge of the people. Skill showcase, design education, creative and product development workshops can be followed up with pricing, marketing, branding, micro-finance, etc. These workshops can help artisans eradicate the communication gap between the two representations of society and bring in a better understanding of demand and supply. It also initiates traditional art awareness.
8. Initiate collaborations between artisans and designers:
These awareness programs will also initiate collaborations between the artisans and urban designers and brands to explore the opportunities together. Through these kinds of initiatives and activities, we can save our crafts and promote our traditional craft in nationally and globally with the various art and craft forms to find place in the dynamic art culture of the world. These initiatives will bring out the traditional craft and also introduce the hidden talents in India.
9.
Introduce in Education
System:
Conclusion-
The
world is becoming more and more creative now. Our society needs to adapt with
the changing world. We need more artisans and craftsmen to bring creativity to
the society.
There is a need to change our perception about creativity about it being a waste of time, rather see it as a source of business. This would help many passionate artisans and craft-person to earn a living. Help in improving livelihood. This will bring businesses and contribute to the GDP of the country.
Well,
we hope that we all see these changes soon in the country. And let’s work
together for awareness about creativity. Let’s give our future generation a
creative and beautiful world to live.
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Cheerz...
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